Project Overview

Hanover Travel and Transportation Company is a transportation company located in Lebanon, New Hampshire. Despite being in business for many years, the company faced several challenges in attracting new customers and increasing profits. To overcome these challenges, Hanover Travel Transportation reached out to Tinktanc, for help in creating a new brand identity, building a new website, and running SEO and marketing campaigns.

Challenge

Hanover Travel and Transportation primary challenge was the lack of a strong brand identity, which made it difficult for the company to differentiate itself from its competitors. Additionally, the company's old website was outdated and not optimized for search engines, which made it challenging to attract new customers and drive traffic to the website.

Solution

Tinktanc began by conducting a thorough analysis of Hanover Travel and Transportation business, target audience, and competitors. Based on this analysis, Tinktanc recommended building a new website that would be optimized for search engines and designed to appeal to Hanover Travel and Transportation Company’s target audience.

To help Hanover Travel and Transportation create a strong brand identity, Tinktanc created a new brand style guide that included the color scheme, typography, and visual elements that would be used across all of the company's marketing materials. To ensure that the new website was optimized for search engines, Tinktanc conducted thorough keyword research and included these keywords throughout the website's content. They also optimized the website's technical elements, such as title tags, meta descriptions, and alt tags, to improve its search engine rankings. To drive traffic to the new website and increase brand awareness, Tinktanc ran a digital marketing campaign that included search engine marketing. The campaign was designed to reach Hanover Travel and Transportation Company’s target audience and drive traffic to the website.

Results

After launching the new website and digital marketing campaign, Hanover Travel Transportation is beginning to see a significant increase in traffic to the website and an increase in inquiries for their services. The website's modern design and branding helped to create a strong brand identity for the company. The digital marketing campaign helped to reach the target audience and increase brand awareness, resulting in an increase in profits for the company.